Interactive Advertising

There are many advantages to interactive advertising that lead the consumer to a world that has been beneficial to the advertiser in many ways. For starters with any interactive medias the consumer is able to choose what direction the ad will be most beneficial to them. Apple has recently come out with a new way for the iphone to utilize interactive media. Not only can it advertise the product but consumers can create and navigate through the ad in a way that has never been done before on a smart phone. They did a demo using Toy Story 3 as their ad. If you are on a web page that TS3 is associated with and click on it, their ad information comes up about TS3. From there you can choose to watch a preview, play a game or two, or possibly link it to a Facebook page or website. Most people do not like going to interactive advertisements from phones because it is hard to get back to the original webpage they were on, but with their new app for these ad’s it is just one touch of a finger and you are back. The reason why this is important is because it gives the consumer the power. Advertising has a lot of times been about making the consumer feel or be empowered. With that being said Interactive Advertising is a way to let the advertisers hand over the control of the ad. By doing this it allows people to feel more connected with the advertisement. With the growing and ever changing tool of the internet, advertisers have been able to reach people in ways print, television, and radio has never been able to do.

One of the main goals that anyone who has ever made an ad knows is that you have to connect with the audience somehow. What better way to do that than interactive media. Not only can you connect through various ways and senses but you can also see what people connect with most about the interactive ads. That is something that television, radio and print advertising cannot give back accept through previewing the ad in a market research setting. The IAB reported that internet advertising revenue is up 11.3% or $12.1 billion from last year in just the first half of 2010, and is projected to be up 13.9 percent come the end of the year. With that knowledge you can clearly see that interactive advertising has become a crucial part of the advertising spectrum.